K2 Technology

QUIZZAHH

Learning should feel like playing - not like being tested

DONNA LE

ABOUT

CONTACT

Role

Founding Product Designer, Product Manager

Team

1 founder, 2 engineers & 1 designer (me)

Duration

3 months, ongoing

Tools

Figma, Claude, Adobe Creative Suite

Skills

UX research, Design system, Prototyping, IA, Usability tesing, QA

Overview

For Vietnamese students, homework is usually a single graded shot: get it wrong, and there's no way to practice until it sticks. Teachers spend hours every day writing and marking the questions by hand. And anyone who just wants to play something smarter than a doomscroll has no good option built for Vietnam.

Quizzahh is a mobile learning quiz game that closes all three gaps at once: it generates its own questions and adapts to whatever each player gets wrong, so studying works like a game people want to return to.

As founding product designer and PM on a four-person startup, I took Quizzahh from a blank file to launch in three months, turning a one-shot chore into a learning loop, now shipping to two schools (~600 students) for the new school year.

Users

Students, Teachers, Casual players

In this project, I had one real deadline: the school year starts. Miss it and we'd miss the whole year. So the goal was never just ship an app. It was to put a study tool Vietnamese students could actually trust in their hands before the year began, and to build it lean enough that a four-person team could keep improving it once they did.

Context

Vietnam bets big on education, and its tools haven't caught up.

Education is close to a national obsession in Vietnam: families spend around a fifth of their income on it, and nearly 19 million students and teachers are in the system, almost all with a phone in hand. The appetite and the devices are there. A learning app that actually delivers is not.

0

million

students and teachers

0%

family income expensed

The Market Landscape

Plenty of tools. None that teach and delight at once.

The existing options split into two camps, and each is missing half the picture.

Vietnamese Trivia Apps

Edtech Tools

  • Familiar and engaging

  • Static question banks

  • Ad-driven

  • Game over learning


—> Fun but hollow

  • Curriculum - aligned

  • Assign & grade

  • Unmotivating

  • Questions created manually


—> Serious but joyless

?
nobody here

Even the global leader leaves the gap open

Wayground reaches 90% of US schools, and still:

  1. Gives every student the same questions: Only reshuffled, no adapting to what someone actually got wrong


  1. Isn't built for Vietnam: no localization, nothing tied to the curriculum students are tested on


  1. still makes teachers build the sets: a real wall for those who aren't tech-savvy

The Users

Student with one-shot practice, teacher with endless paper, and player with no good game

Katie Nguyen
12 years old, Middle school student
Bio

Katie is a strong middle-school student who learns best when she's exploring a subject herself, not when she's being drilled.

Goals
  • Actually understand a topic
  • Practice until it clicks
Katie Nguyen
“There's a lack of room to improve.”
Pain Points
  • Homework is graded once: a wrong answer is a lost mark, never a lesson
  • Paper homework is static and boring
  • Loses track of what's due.
Motivations
  • Mastery
  • Curiosity
  • Doing well without rote drilling
Katie Nguyen
Katie Nguyen
Linda Freeman
Linda Freeman
Richard Tran
Richard Tran